Handbook on Marketing Transnational Tourism Themes and Routes:

  • Publication year 2017
  • Online date Dec 2017
  • Language English


With this Handbook on Marketing Transnational Tourism Themes and Routes, the European Travel Commission (ETC) and the World Tourism Organization (UNWTO) aim to provide an overview of six varieties of transnational tourism themes and routes, as well as practical guidelines both for managers of existing transnational routes and networks and for those seeking to create new ones. The Handbook includes a four-step guide to the marketing process of transnational themed tourism products.

We have summarized the key infomration in a brief infographic that you can download here

Full Report
The Handbook on Marketing Transnational Tourism Themes and Routes can be ordered here

Executive Summary

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ETC research activities
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