Handbook on the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) Travel Segment:

  • Publication year 2018
  • Online date Jul 2018
  • Language English
  • Download


Over the past two decades, the global lesbian, gay, bisexual, transgender and queer (LGBTQ) population has become more visible due to a variety of factors. As the visibility of this group increases, the considerable diversity of this group is becoming better understood, itself helping to drive the process of social acceptance. The increased visibility of LGBTQ people has also raised their profile as a consumer segment; a segment with particular interests, motivations and needs.

This handbook has been commissioned with the aim of helping the members of the European Travel Commission (ETC) to understand the characteristics of the LGBTQ market segment, and in particular the dynamics that influence the demand from this segment from five of Europe’s major source markets: Brazil, China, Japan, Russia and the United States.

A 25 page supplement including case studies on LGBTQ destination marketing as well as transcripts from the expert interviews are available upon request. Please contact us here


ETC research activities
By subject
& theme
Please insert
Thank you.

Thank your for subscribing to our ETC Bulletin. You'll now automatically receive the new releases.

Thank you for your order!

You will soon receive an invoice for your order.
Once your payment has been received, ETC will send you either a watermarked copy (as a PDF document)
or a printed version of the study you have ordered by surface mail.

Would you have 20 seconds to answer to a short question ?

Thank you for your message

We appreciate that you have taken the time to write us. We will get back to you very soon.

Thank you for your message

We have received your enquiry and will respond to you as soon as possible. For urgent enquiries please call us on one of the telephone numbers below.

For our records, please tell us if you are one of the following