About ETC

The main objectives of the European Travel Commission are to:

  • Promote Europe as an attractive tourist destination.
  • Assist member NTOs to exchange knowledge and work collaboratively.
  • Provide industry partners and other interested parties with easy access to material & statistics regarding inbound tourism to Europe.

Originally established in 1948, ETC has been promoting Europe internationally for over 60 years , and currently undertakes the following activities:

  • Public relations
  • Consumer advertising in selected overseas markets
  • Trade Promotions
  • Market Research
  • Professional development for members (seminars, information exchange)
  • Liaison with other relevant agencies (e.g; the European Commission's Tourism Unit (DG Enterprise), the United Nations World Tourism Organization (UNWTO), and the Organisation for Economic Co-Operation & Development (OECD)

These activities are financed entirely by Members' contributions, calculated according to a set of pre-agreed criteria. Additional financial support for specific campaigns is raised in source markets from industry partners.

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