Associate Members

Mountain View

Amadeus Amadeus is a leading provider of advanced technology solutions for the global tourism and travel industry. In the last ten years, Amadeus has invested approx €4.5bn in R&D in technology for travel and tourism. Amadeus facilitates tourism flows by connecting travel providers (airlines, railways, rental car, hotels, tour operators, ferries) with travel sellers worldwide, processing almost 600 million bookings per year and responsible for more than 1.3 billion passengers boarded. Amadeus has its main sites in Spain, France and Germany. Amadeus is actively engaged with the European Parliament, the European Commission and tourism industry stakeholders to reinforce the sustainability and competitiveness of the tourism sector.

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Emirates Established in October 1985, Emirates has become one of the fastest growing and innovative international network carriers in the world. Emirates now operate a fleet of over 230 Airbus and Boeing aircraft currently serving 148 destinations in 80 countries. The airline is the world’s number one international carrier by Revenue Passenger Kilometres (RPKs). In 2014/15, Emirates carried 49.3 million passengers, up 11% on the previous year, with an average seat load factor of 79.6%. The airline employs over 56,000 employees worldwide. Emirates’ operations, including the impact of the 220 unique connections it offers, supported 85,100 jobs across the EU in 2013/14, equivalent to €6.8 billion GDP of the total EU GDP.

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Expedia Expedia, Inc. is one of the world’s leading travel companies, with an extensive brand portfolio that includes some of the world’s most trusted online travel brands. Expedia empowers business and leisure travellers through technology with the tools and information they need to efficiently research, plan, book and experience travel. In addition, through its advertising and media businesses Expedia helps businesses, and among others, tourism authorities, reach a large audience of travellers around the globe. Expedia, Inc.’s companies operate more than 100 branded points of sale in more than 60 countries.

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Global Blue Global Blue is the world’s leader in providing tax refunds to international travelers and globe shoppers. Having invented the concept of Tax Free Shopping 35 years ago, Global Blue allows travelers to save up to 19% on the world’s best loved brands when shopping abroad. The Global Blue Group has operations in 43 countries around the world, catering to over 35 million transactions annually in a network of 270,000 international merchants, including major luxury brands, department stores, high-street retailers, hotels, supermarkets and smaller independent brands. As a natural part of their business, Global Blue also has strong and established long-term relationships with tourism, customs and tax authorities around the world.

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Sojern Specializing in traveler path-to-purchase data for over a decade, Sojern is travel's direct demand engine for thousands of brands - from global enterprises to boutique operators - across the hotel, airline, cruise, transportation, tourism industries and more. Analyzing the world's travel intent signals with its proprietary data science methods, the company delivers direct bookings for its clients by activating multi-channel branding and performance solutions on the Sojern Traveler Platform. Recognized on the Top Company Cultures list by Entrepreneur Magazine, Sojern is headquartered in San Francisco, with teams based in Dubai, Dublin, Hong Kong, London, Mexico City, New York, Omaha, Paris, Singapore, and Sydney.

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STA Travel STA Travel started as a student travel agency in the 70s, and today is the world's largest travel company for students and young people. The company is headquartered in London and Zurich and has over 200 branches in 12 different countries, with franchises and business partners in another 48 countries. STA Travel employs nearly 2,000 people and serves more than 2 million travellers each year. Going beyond the students’ segment, in 2014 the company replaced the Student Travel Association abbreviation with "Start The Adventure", by this profiling itself as a comprehensive tour operator attracting adventure seekers of all ages.

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Eurail Group G.I.E. Eurail Group G.I.E. is wholly owned by 36 railway and shipping companies and is the organistation dedicated to the marketing and management of Eurail and Interrail Passes. These passes offer flexible rail travel throughout Europe, connecting both countries and passengers alike. Eurail Group continuously works to improve pass products and is committed to developing relevant and innovative market intelligence in order to meet the needs of different travellers worldwide. Today, over half a million people of all ages use Eurail and Interrail Passes each year and discover Europe via more than 250,000 km of interconnected railways.

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Value Retail Value Retail is the only company to specialise exclusively in the creation and operation of luxury outlet shopping destinations, the Chic Outlet Shopping® Villages, which include Bicester Village in the UK. Through the nine Villages in Western Europe, Value Retail offers its tourism partners a unique platform of locations, positioned in major markets. The Villages benefit from mutual synergies and shared experience between their respective markets, enjoying the advantage of multi-channel marketing and partnerships aimed at discerning international customers. Each Village is located an hour or less from at least one major European city and reflects the heritage of its region.

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Welcome Chinese Welcome Chinese is the standard Certification issued by the China Tourism Academy (CTA), a public institute within the Ministry of Tourism in China (CNTA) dedicated to monitoring outbound travel. Welcome Chinese has as core value the promotion of a broader understanding of the Chinese culture and habits throughout the travel industry, bridging the gap between expectation of the most important travel population and the offer dedicated to them. The Chinese travellers view Welcome Chinese as the global quality standard for hospitality services in foreign destinations.

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