The European Travel Commission (ETC) has always been involved in promoting Europe. Few years from now, ETC has been a pioneer in joining the Internet. Now e-marketing helps us to provide our stakeholders the right information they are looking for wherever they come from.
E-Marketing at ETC is divided in two entities. The first gathers experts in digital promotion for National Tourism Organizations (NTOs) with private experts coming from international companies. In order to share what are the best practices in promoting Europe but also each countries regarding respecting markets and stakeholders. E-Marketing Network is then the perfect roundtable to share the knowledge you have collected during your last campaigns.
The second entity in e-marketing activities initiated by ETC consists in promoting Europe on new online channels. From Social Media to e-mail marketing. A 360 degrees approach and strategy, built to serve ETC's members. Online Social Media Campaigns, acting as Key Opinion Leader on tourism related topics via Twitter; Participating in discussions and talk-shows with industry leaders are some of the online activities covered by European Travel Commission.