14th TourMIS Users' Workshop & International Seminar on Digitalization & Innovation in Tourism
- Date13.09.2018 - 14.09.2018
- Location of VenueVienna, Austria
- VenueMODUL University Vienna
It is our pleasure to invite you to this two-day event which has been organized jointly by MODUL University Vienna, the European Travel Commission (ETC) and European Cities Marketing (ECM) .
Day 1 The evaluation and monitoring of marketing activities is a vital step in helping tourism managers to develop marketing strategies. Nowadays technology provides valuable support to facilitate the performance of complex analyses and TourMIS, the leading tourism marketing information system in Europe, effectively serves this aim. By attending the workshop on the first day, led by Professor Karl Wöber, founder of TourMIS, participants will learn how to enter tourism statistics into the system and how to use the various benchmarking tools to produce valuable market research reports.
Day 2 The international seminar on day two will address the future short-medium trends in digitalisation and in the society and their potential impacts on the travel and tourism. Also, attendees will have the opportunity to overview the implications of the digital transformation for the tourism sector and find out potential opportunities for tourism destinations.
We look forward to welcoming you in Vienna!