The European Travel Commission commemorates seventy years of promoting Destination Europe
A new book outlines the history of the most exciting campaigns, institutional shifts and political challenges in European tourism during the seventy years of ETC’s work.
On the occasion of its 70th anniversary, the European Travel Commission (ETC) has published a book, which offers a detailed historical account of the ETC’s first seven decades of work. The book, entitled “The History of the European Travel Commission (1948-2018)”, takes its readers on a journey through the history of collaboration in promoting Europe as a single destination overseas and in making travel to and within Europe more accessible and appealing.
“The ETC has outlined seven decades of the history of tourism in Europe and one of the world’s oldest intergovernmental tourism organisations”, stated ETC President Mr. Peter De Wilde. “It’s an exciting journey that reflects how our beloved Europe has faced and overcome challenges. As long as we’re able to come together as Europeans and define our common dreams, our leadership in the tourism field will open doors to a better world where people will view travelling as an experience of sharing values and respecting identities that can transform lives”, added Mr. De Wilde.
“The History of the European Travel Commission (1948-2018)” was researched and written by three professional historians in the tourism sector – Dr Igor Tchoukarine (University of Minnesota), Dr Sune Bechmann Pedersen (Lund University), and Dr Frank Schipper (Foundation for the History of Technology, Eindhoven). The book was officially presented at the ETC Anniversary event on 21st November in Antwerp and is publicly available on www.etc-corporate.org.