European Travel Commission (ETC), the European Tourism Association (ETOA) and the Eurail Group jointly launched a new research initiative that monitors travel sentiment in key extra-European markets: Brazil, China, Japan, the Russian Federation and the USA.
The Long-Haul Travel Sentiment Survey captures people’s intention to travel abroad, their motivations and barriers to travel, as well as key characteristics of their trip. Results are based on 1,000 interviews conducted in each market every four months. The stratified sample is representative of the travel population of each market. The survey monitors respondents’ intention to travel outside the region of residence (e.g. North America for the USA). The only exception is the Russian Federation, where intention to travel outside the Commonwealth of Independent states is measured. The survey is not meant to quantify prospect demand levels. The project is realised by TCI Research.
Full results are available to the members of partner organisations only, but key results will be regularly made available through the website of partnering organisations.
For more insight on the methodology please see the Methodological Note.