News

  • ETC publishes new quarterly report European Tourism Finished Strong and Begins Shaky International tourism in Europe set a new record in 2014. For 2015, ETC expects the European tourism sector to continue growing around its long-term annual average growth. However, dark clouds seem to be gathering over the waters in which the European tourism has been sailing over the past years. Read more
  • ETC and FEST Collaborate Towards Sustainability in Tourism 2015 Summer School announced ETC recently signed an agreement with the Foundation for European Sustainable Tourism (FEST), committing to support governments, academies and organisations to plan, deliver and manage sustainable tourism programmes and projects. Read more
  • The Meaning of Travel and the Perception of Europe as Travel Destination Today’s travellers unquestionably desire unique experiences, and destinations respond to this request by designing and promoting experiences to add value to their goods and services. In line with global trends, the European Travel Commission (ETC) recently switched to a new marketing approach, where experiences and stories are at the heart of its promotional activities. Read more
  • VisitEurope application wins UNWTO Ulysses Award for Innovation in Research and Technology UNWTO distinguished the VisitEurope application with the prestigious Ulysses Award for Innovation in Research and Technology, which honors outstanding initiatives in the use of technology for their significant contribution to the development of competitive and sustainable tourism. Read more
  • ETC's Bulletin Bulletin Issue 7 January-April 2015 Download the latest issue here. Read more
  • ETC launches a new online campaign Roll The Dice The ETC has just launched a new interactive online campaign following up on the invented board game developed for the EuroShorts Film Competition. Read more
  • Marketing Strategies for Tourism Destinations - A Competitive Analysis Target Market: The Russian Federation This is the final of a series of six reports providing insights into the strategic vision and the operational actions tourism destinations worldwide are developing to attract visitors. This project has been carried out within the framework of the ETC-EC ‘Destination Europe 2020’ initiative. Read more
  • ETC Snapshots - Travel Segments Youth Travellers Youth travel is an important segment for the tourism sector both in Europe and worldwide. People aged between 15 and 24 years represent only 12% of the European Union’s population but are accountable for 14% of all EU residents’ trips. Youth travellers are recognised as valuable visitors who seek novel and engaging experiences that go beyond leisure. They demand complementary ways to develop personal skills, social ties and cultural links. Destinations may benefit from building a relationship with tomorrow’s traveller early on in their travelling careers. Read more
  • Marketing Strategies for Tourism Destinations - A Competitive Analysis Target Market: Canada This is the fifth of a series of six reports providing insights into the strategic vision and the operational actions tourism destinations worldwide are developing to attract visitors. This project has been carried out within the framework of the ETC-EC ‘Destination Europe 2020’ initiative. Read more
  • ETC publishes new quarterly report European tourism fares well in turbulent times Despite geopolitical tensions, upheavals and natural disasters, international tourism to Europe has grown by a robust 4% over the first 3 quarters of this year. By strengthening ties with established markets and entering fast emerging markets, European destinations have become better prepared to face headwinds. Read more
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