Localising Websites of National Tourism Organisations: The case of ETC members

  • Publication year 2016
  • Online date May 2016
  • Language English
  • Download


This report aims at providing the members of the European Travel Commission (ETC) and destination managers with an overview of cultural adaptation strategies to communicate and promote tourism destinations at the national level to highly different geographical markets.

The study offers insights into the ways members of ETC, the National Tourism Organisations (NTOs) in Europe, formulate their online communication when elaborating the multimedia content for the different language editions available on their destination websites.

ETC research activities
By subject
& theme
Please insert
Thank you.

Thank your for subscribing to our ETC Bulletin. You'll now automatically receive the new releases.

Thank you for your order!

You will soon receive an invoice for your order.
Once your payment has been received, ETC will send you either a watermarked copy (as a PDF document)
or a printed version of the study you have ordered by surface mail.

Would you have 20 seconds to answer to a short question ?

Thank you for your message

We appreciate that you have taken the time to write us. We will get back to you very soon.

Thank you for your message

We have received your enquiry and will respond to you as soon as possible. For urgent enquiries please call us on one of the telephone numbers below.

For our records, please tell us if you are one of the following