Marketing Strategies for Tourism Destinations: Executive Summary

  • Publication year 2015
  • Online date Feb 2015
  • Language English

Summary

Based on a series of six reports providing insights into the strategic vision and the operational actions tourism destinations worldwide are developing to attract visitors, this executive summary presents combined key results for each of the reports. The project focuses on six high potential markets, namely Brazil, Canada, China, Japan, Russia and the United States.

This fact-finding research offers a bird’s-eye view of the competitive environment in the global tourism marketplace, and a portrait of the tourism strategy and marketing activities of competing destinations in each market. This project has been carried out within the framework of the ETC-EC ‘Destination Europe 2020’ initiative.

ETC research activities
By subject
& theme
Please insert
your NAME & EMAIL
Thank you.

Thank your for subscribing to our ETC Bulletin. You'll now automatically receive the new releases.

Thank you for your order!

You will soon receive an invoice for your order.
Once your payment has been received, ETC will send you either a watermarked copy (as a PDF document)
or a printed version of the study you have ordered by surface mail.

Would you have 20 seconds to answer to a short question ?

Thank you for your message

We appreciate that you have taken the time to write us. We will get back to you very soon.

Thank you for your message

We have received your enquiry and will respond to you as soon as possible. For urgent enquiries please call us on one of the telephone numbers below.

For our records, please tell us if you are one of the following