Publication date:
Sep 2016
Language:
English
It is widely acknowledged that tourism is one of the world’s most dynamic economic sectors offering multiple opportunities for growth and development. Europe, as the world’s number 1 tourist destination, has seen growing visitor numbers for the past six years marked by a record figure of more than 600 million tourist arrivals in 2015. While these growth trends have been largely above the region’s forecast long-term trend of +2.7% (2010-2020)*, new players have entered the global travel market spearheaded by fast-emerging destinations in Asia & the Pacific.