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Sustainability

At the core of ETC’s strategy are the stimulation of competitiveness and the promotion of sustainable growth of the European tourism sector.

Sustainable tourism incorporates policies, practices and programmes which consider expectations of tourists regarding responsible natural resource management as well as the needs of communities that support or are affected by tourism projects and the environment.

Tourism has significant potential as a driver of growth for the world economy, however the travel industry can also negatively impact the environment and the local communities.

Some marine and coastal environments, historic towns, cities and cultural heritage sites as well as fragile natural environments are particularly vulnerable to pressure.

Related Research

Sustainable Travel in an Era of Disruption: Impact of COVID-19 on Sustainable Tourism Attitudes

Supporting the sustainable tourism recovery requires that a systemic approach is in place, involving not only all parties in the tourism value chain, the supply-side, but also the active participation…

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Handbook on Encouraging Sustainable Tourism Practices

The COVID-19 pandemic has left worldwide tourism facing a crisis like no other with global tourism plummeting 83% in 2020 compared to 2019. The silver lining of the global pandemic…

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Sustainable Tourism Implementation Toolkit

To complement the Handbook on Sustainable Tourism Implementation, this toolkit of practical resources aims to assist NTOs with the implementation of sustainable tourism schemes. It is intended to support both…

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Tourism and Climate Change Mitigation Embracing the Paris Agreement

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European Sustainability Schemes

According to the UNWTO, in the last decade tourist arrivals in Europe have increased 4% a year on average, with this number projected to represent 744 million by 2030. As…

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Sustainable Tourism in Europe: Status Quo and Common Challenges

This Master’s thesis has been developed within the framework of a research scholarship, awarded to the author by the European Travel Commission (ETC), as part of its advocacy program towards…

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