Sustainability

At the core of ETC’s strategy are the stimulation of competitiveness and the promotion of sustainable growth of the European tourism sector.

Sustainable tourism incorporates policies, practices and programmes which consider expectations of tourists regarding responsible natural resource management as well as the needs of communities that support or are affected by tourism projects and the environment.

Tourism has significant potential as a driver of growth for the world economy, however the travel industry can also negatively impact the environment and the local communities.

Some marine and coastal environments, historic towns, cities and cultural heritage sites as well as fragile natural environments are particularly vulnerable to pressure.