Europe continues to stand out as the leading tourism destination globally. Yet, it grapples with mounting competition from emerging destinations.
Challenges such as the COVID-19 pandemic, geopolitical conflicts, staff shortages and the cost-of-living crisis have exacerbated travel hurdles for those aiming to visit Europe from around the world.
To sustain its competitive position, European tourism must remain adaptable to shifting market dynamics and evolving visitor preferences, notably the growing demand for sustainable and experiential tourism.
ETC advocates for policies and strategic investments that enhance the tourism sector’s attractiveness, facilitate seamless mobility, and create a distinctive global image of Europe as a travel destination.
An alliance of over 70 European public and private organisations, covering the whole tourism value chain and beyond. The alliance calls on the European Union for action on key policy priorities for the tourism sector.
Read more
ETC offers financial support to publishers within Europe for the translation and publication of two distinguished children’s titles from Graffeg.
Read more
Addressing labour shortages affecting the travel and hospitality sector demands a multifaceted approach, focusing on facilitating worker mobility, adopting innovative technologies, and changing the sector’s image as a workplace. In…
Read more
