ETC organized a Destination Europe roadshow which visited three cities in the North East (Salvador, Recife and Fortaleza) and South-East (Rio de Janeiro, Belo Horizonte and Brasilia) regions of Brazil in March and October 2018 respectively.
Several new flight routes between these regions and Europe were inaugurated at the end of 2017 and beginning of 2018. To take advantage of this momentum, ten ETC Member NTOs and partners trained more than 400 tour operators and travel agents about new travel routes and experiences across Europe.
The format of the roadshow in each city featured technical presentations followed by small-group meetings between each destination and the buyers. In addition to educating local trade partners, the roadshow contributed to foster product development and reinforced ETC’s network in the largest South American outbound travel market.