The EU-China Tourism Year (ECTY) Christmas Market was held at the Guangdong Hall in Chengdu, Sichuan Province, from 30 November to 2 December 2018. The three-day consumer event brought European Christmas traditions to China, offering not only typical seasonal products, but also travel information and various activities for children. The Christmas Market welcomed more than 25,000 visitors. Participants included six European countries and macro-regions.
An interactive WeChat Mini-Program was developed to guide visitors across the market. QR codes to access the Mini-Program were available at multiple spots throughout the venue.