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ECTY Transnational Promotional Campaigns

Raising China’s awareness of Europe as a travel destination

Within the framework of the 2018 EU-China Tourism Year, ETC set up and managed a new scheme – known as the Joint Promotion Platform (JPP) – for co-investing in the most creative and thematic transnational promotional campaigns conceived by consortia of public and private partners. ETC published two calls for proposals which resulted in eight promotional campaigns targeting the Chinese market and receiving support of EUR 1.1 million from the JPP. This amount was matched by the consortia partners which overall involved 28 public and private organisations from 17 European countries.

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2018 EU-China Tourism Year