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ETC Co-op Programme 2024

Co-branding of Promotional Campaigns

ETC is co-investing into communication and promotional campaigns that reinforce consumer confidence in travel and tourism to and around Europe, increase awareness of extraordinary travel experiences in lesser-known European destinations, as well as build a distinctive image of Europe as a travel destination. 

The co-op programme “Co-branding of Promotional Campaigns” supports the Europe’s tourism sector by investing in industry-led communication and promotional initiatives across Europe that foster cooperation and sustainable growth.

This programme is presented by ETC in the framework of an ad-hoc grant of the European Commission (EC).


Total available budget: 400,000 EUR

Applications closed on 31 January 2024

Estimated starting date: March 2024

Duration: 10 months


Co-funded by the European Union