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ETC Co-op Programme 2025

Co-branding of Promotional Campaigns

Young female traveler with red backpack and hat enjoying the view from George's tower on Piran old town. Traveling in Slovenia

ETC is co-investing in communication and promotional campaigns that strengthen Europe’s global perception as a sustainable, inclusive, and safe travel destination, as well as encourage responsible travel behaviours.

The co-op programme “Co-branding of Promotional Campaigns” supports Europe’s tourism sector by investing in industry-led communication and promotional initiatives across Europe that foster cooperation and sustainable growth.

This programme is presented by ETC in the framework of an ad-hoc grant of the European Commission (EC).

For more information on the terms of participation in the programme, download the application documents.


Total available budget: 440,000 EUR

Applications deadline: 31 January 2025

Estimated starting date: March 2025

Duration: 10 months