More than 60 landmarks, iconic sites and venues across Europe turned a shade of red on 2-3 March 2018 to build a symbolic bridge of light to China in honour of ECTY. From renowned UNESCO World Heritage Sites to lesser-known monumental buildings, sites in 18 countries took part in the initiative. Cultural events involving both local and Chinese communities accompanied the illumination of the landmarks in several locations, such as on the memorable Grand Place in Brussels, Belgium.
The Light Bridge aimed at increasing awareness of lesser known European destinations in China as well as providing an opportunity for European and Chinese communities to familiarise themselves better and appreciate each other’s cultures. The initiative coincided with the celebration of the Lantern Festival in China which marks the end of the New Year’s festivities.
The Chinese pillar of the Bridge was built on 9 May 2018 at the invitation of China National Tourism Administration and on the occasion of “Europe Day”, with a number of Chinese sites illuminated in the blue of the EU flag.