The European Travel Commission (ETC), in partnership with its associate member CrowdRiff is working on the development of the European AMP Travel Stories Network.
AMP (Accelerated Mobile Page) stories are a mobile-focused format for delivering content in a visually rich, fast-loading, full-screen tap-through experience. These travel stories allow for a mobile-first, immersive experience that delivers a visual narrative composed of photos, videos and text.
The main objective of the The European Story Network is to promote an ecosystem of compelling, mobile-first travel content, created by ETC, its member NTOs and local partners to showcase their extraordinary experiences across a decentralized audience reaching travellers all over the world.
Thanks to ETC’s partnership with CrowdRiff, ETC Members can receive free access to create their own stories and become part of the AMP network. By joining the network, members are able to build consistent content, amplify content distribution, work off common analytics and create efficient feedback channels.
ETC has already been working with several destinations on the creation of AMP stories and development of the network, which currently includes the NTOs of Croatia, Czech Republic, Denmark, Estonia, Iceland, Luxembourg, the Netherlands, Portugal and Slovenia. Members interested in this project are kindly invited to contact the Executive Unit for more information.
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