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ITB China 2023

An opportunity to reconnect with China's Travel Trade

Until 2019, ETC joined ITB China every year with a dedicated EUROPE Pavilion showcasing a multitude of European destinations, tourism products and experiences. Over the last three years, ETC teamed up with the organisers of ITB China for the “Industry MeetUp” events. This year, as China is reopening, ITB China is back as physical event in Shanghai from 12 to 14 September and ETC will be present with its dedicated EUROPE Pavilion. ITB China is the largest B2B- exclusive trade show focused on the Chinese Travel Market bringing together top buyers and industry professionals from all over the world.


ETC is also partnering up with ETOA – European tourism association for the China European Marketplace; the B2B workshop will take place on 11 September 2023, just ahead of ITB China. More information here.

This year’s pavilion will host 13 NTO members and partners. Registrations are now closed.