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ITB China 2024

Join the EUROPE Pavilion at China's largest B2B-exclusive trade show

ITB China is the largest B2B-exclusive trade show focused on the Chinese Travel Market bringing together top buyers and industry professionals from all over the world. This year, ETC also partners up with ETOA – European tourism association for the China European Marketplace; the B2B workshop will take place on 24 May 2024, just ahead of ITB China. More information here.

This year’s pavilion hosted 24 NTO members and partners.