ITB China is the largest B2B-exclusive trade show focused on the Chinese Travel Market bringing together top buyers and industry professionals from all over the world. This year, ETC also partners up with ETOA – European tourism association for the China European Marketplace; the B2B workshop will take place on 24 May 2024, just ahead of ITB China. More information here.
This year’s pavilion hosted 24 NTO members and partners.