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ITB China Industry MeetUp 2020

Reconnecting with China's major source markets

In 2020, ETC was pleased to team up with the organizers of ITB China, China’s largest B2B exclusive travel trade show, to co-host the “ITB China Industry MeetUp” event series.

The ITB China Industry MeetUp events were designed to provide global travel suppliers unique opportunities to reconnect with China’s major source markets, and get updated on latest trend insights, relating to the ‘new normal’, as well as meet face-to-face with members of the exclusive ITB China buyers circle in key cities and regions across China. The events took place in seven major cities in China between September and November 2020.

ETC’s presence lead a broad and representative range of European destination representatives, including Malta, Germany, Finland, Switzerland and Portugal, among others.

As part of ETC’s involvement in the ITB China Industry Meetup, participating ETC Members gained discounts on their participation fees as well as free access to panel discussion and speaking slots.

For more information on the events, please click here.

For a quick recap of the opening event in Shenzhen, check out the video below:



Press Release

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