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Partnerships in European Tourism

China-targeted B2B matchmaking events

ETC, in cooperation with the European Tourism Association (ETOA) and the European Travel Agents’ and Tour Operators’ Association (ECTAA), co-organised the Partnerships in European Tourism (PET) programme. The PET was made up of 7 conferences and B2B matchmaking events in both Europe and China specifically designed for small and medium tourism operators and businesses.

In these events, a total of 1,030 European suppliers met with 770 Chinese buyers, who were selected among top Chinese tourism operators. More than 21,000 one-to-one meetings were assigned over the course of the matchmaking events, which took place in Venice, Beijing, Berlin, Macau, London, Shanghai and Chengdu.

B2B matchmaking sessions during the PET event in Macau

B2B matchmaking sessions during the PET event in Macau

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European Partnerships in Tourism