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ETC undertakes a number of global trade and consumer marketing campaigns as well as media activities that highlight the diverse and unique travel experiences Destination Europe has to offer. These campaigns build and leverage synergies between National Tourism Organisations and their partners to increase overall awareness of Europe as a travel destination.

ITB China Industry MeetUp 2020

Reconnecting with China's major source markets

Trade Upcoming

Pan-European promotional campaign in China

Promoting European extraordinary travel experiences in China

Consumer · Media Ongoing

“We are Europe” Campaign

Inspiring Europeans to get ready to travel again

Consumer · Media · Trade Past

Europe FAM Trips

Showcasing thematic pan-European products and experiences

Trade Ongoing

ITB China

The Marketplace for China's Travel Industry

Trade Past

Co-branding Thematic Promotional Campaigns

Call for Interest

Consumer · Media · Trade Ongoing

The New York Times Travel Show

Europe’s hidden gems in the Big Apple

Consumer · Trade Past

Prêmio Europa de Comunicação

The Oscars for travel journalists in Brazil

Media Past

2018 EU-China Tourism Year

Boosting travel to all corners of Europe

Consumer · Media · Trade Past

ECTY Christmas Market in Chengdu

Bringing European Christmas traditions to the heart of the Sichuan province

Consumer Past

Partnerships in European Tourism

China-targeted B2B matchmaking events

Trade Past

ECTY Transnational Promotional Campaigns

Raising China’s awareness of Europe as a travel destination

Consumer · Media · Trade Past

ECTY Travel Trade Show Programme

ECTY participates in the biggest Chinese travel fairs

Trade Past

EU-China Light Bridge

Building a symbolic bridge of light between Europe and China

Consumer Past

ECTY Media Hosting Programme

Chinese influencers immerse themselves in 'Destination Europe'

Consumer · Media Past

ECTY Familiarization Trips

ECTY familiarization trips bring 200 top Chinese tour operators to Europe

Media · Trade Past

How to travel in Europe for Chinese Travellers

Travel tips for Chinese travellers

Consumer Past

World Bridge Tourism 2017

Chinese tour operators deepen their knowledge of Europe

Trade Past