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Help Desk

Potential applicants are encouraged to contact ETC if they need assistance in planning and submitting their application or in case they have any enquiries about the terms and conditions of the programme. Below is a list of frequently asked questions.


Yes. Prior to starting the application form, you are asked to create a user account. After completing your registration, you will receive a confirmation email with a link to your application form. Your application form is associated with the email address that you entered during your registration. This allows you to save and continue your application at your convenience. Note that the progress on each page of the form (there are 3 pages in total) will only be saved when the “Next” or “Back” buttons at the bottom of the page are clicked. To retrieve your application form, simply click on the link in your registration confirmation email.

Following information has to be submitted in the application form: campaign name, passion point and subthemes, objectives, campaign scope and description, target audience, timing and measurable outputs. You may submit any other supporting documents. Selected proposals are then subject to further public procurement procedures in order to select the supplier for each campaign.

As stated in section 4.1. Exclusion criteria of Terms and Conditions, co-financing by ETC may be given for an activity which has already begun, provided applicants can justify the need to start the action before an agreement is signed. In such cases, costs eligible for co-financing may not have been incurred prior to the date of submission of the application. In any case such costs must be justified by the applicant and approved in advance by ETC.


Municipalities are eligible entities as long as they act as a DMO. Please see 4.2. Eligibility criteria.

Yes, consortia can be exclusively made up of public entities.

Yes, consortia can be exclusively made up of private companies. Consortium partners do not have to be limited to ETC or EU Members states.

Yes, this is possible. Please refer to 4.2 Eligibility Criteria on p. 14 of the Terms and Conditions.

Yes, they can. Applicants are not required to be legally established and registered in an EU member state. However, kindly note that the campaigns should promote destinations or experiences located in ETC or EU member states and third countries (non-EU) participating in COSME.

Yes, the consortium partners can all be located in the same country (or in different countries), but the campaign should still promote at least 2 countries listed under Destination Europe in Annex 1 of the Terms and Conditions.

In brief, the threshold values are the following:

  • Public contracts up to EUR 30,000 without VAT can be closed with “accepted invoice” from one supplier only. It is advised, however, to consult with at least three different suppliers.
  • Public contracts from EUR 30,000 up to EUR 144,000 without VAT can be closed after having formally and duly consulted with at least three different suppliers.
  • Public contracts from EUR 144,000 onwards without VAT require strict procedures including publication in the Belgian Public Tender Bulletin and a minimum term of 22 days for the submission of tenders.

Exceptions and specific requirements to the above principles may apply. Please contact ETC for further details, if necessary, before submitting your proposal.

The campaign proposal must primarily focus on one theme and target group only. Nevertheless, the campaign scope can refer to underlying experiences and stories of the other two passions (such as gastronomy or lifestyle).

There are no specific requirements or limitations regarding visibility of partners of your consortia. Regarding publicity, you are required to give prominence to the logo and the name and emblem of the European Union. For more information, please see the Communication Guidelines for this call for proposals.

No. As stated in section 2.9. Co-funding requirements of the Terms and Conditions and in line with the principle of co-financing, ETC will not finance the entire cost of the promotional campaign. The partners must contribute to finance the campaign by means of their own financial resources. The sum of the contribution from each campaign partner must at least match the requested contribution from ETC to a 50/50 ratio.

ETC’s financial contribution to the promotional campaign can only cover expenditures from third party suppliers different from the campaign partners (applicants). (see 2.9. Co-funding requirements).

Costs related to staff and travel expenses of the applicants are not eligible costs (see 2.9. Co-funding requirements).

Contributions in kind are not accepted.

The consortium as a whole is expected to match ETC’s financial contribution at least.

The Trans-European Thematic Dimension criteria refers to the geographic scope the proposed campaigns and the extent to which the campaign can deliver a trans-European message. 

Campaigns will be awarded based on the quality and financial criteria set out in 4.3 Award Criteria of the Terms and Conditions. There is no discrimination when it comes to the size of the campaigns nor the type of eligible applicants. However, consortia can only comprise a maximum of 7 eligible applicants and a consortium must jointly contribute a minimum of 70 000 EUR by means of their own financial resources.

ETC envisages that the selection procedure will take approximately 3 calendar weeks after the submission deadline to complete (see 2.7 Implementation period). On completion of the selection processes, ETC will notify in written the final decision and next steps to undertake to each application coordinator.