The European Travel Commission aims to empower our members, stakeholders, and the industry to shape the future of tourism in Europe, for the benefit of all.
Our vision is to be acknowledged as the foremost advocate for advancing Europe’s status as the world’s most competitive, sustainable, and inclusive travel destination by 2030.
We commit to the following values in all aspects of our activities and operations:
We conduct our activities with integrity, honesty, and fairness, adhering to all applicable laws and regulations.
We believe in sustainable leadership.
We hold a deep commitment to environmental conservation and the preservation of our planet.
In our pursuit of excellence, we prioritise social sustainability in destination stewardship.
We maintain confidentiality and respect the privacy of our members, employees, and partners.
We strive to lead by example and help the European tourism community achieve the common goals listed in the ETC mission and vision.
We aim to create a ripple effect of positive change through collaborative excellence.
We recognise the importance of collaboration and cooperation with our members, employees, and partners.
We create open and transparent communication channels.
We embrace solidarity as a building principle.
We stand united and support each other, particularly in times of challenge or adversity.
We stand for travel as an extension of the fundamental human right to freedom of movement and as a contributor to global peace and cooperation.
We strive to think imaginatively, generate new ideas, and approach challenges in innovative ways to create a dynamic tourism environment.
We foster a culture of continuous learning and improvement.
We value the power of technology to revolutionise the way people travel to and explore our destinations.
We respect diversity in all its forms, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and ability.
We commit to providing an inclusive and welcoming environment for everyone.
We firmly believe in the power of inclusivity and recognise that diverse teams can lead to more innovative and effective problem-solving.