The International Committee of Tourism Film Festivals (CIFFT) recognises, rewards and celebrates excellence in the Travel Video Marketing Industry. Established in 1989 in Vienna, its mission is to promote the creativity and economic development of the audiovisual industry linked to the promotion of destinations, tourism products and tourist services. CIFFT is the most prestigious awards and recognition initiative in Travel Video Marketing Industry. With 18 festival members, the Grand Prix CIFFT Circuit is the exclusive competition for the Travel and Tourism video marketing, spanning 16 countries and 18 cities.
ETC has teamed up with CIFFT to award promotional tourism videos from its Full Members and Associate Members, recognizing the importance of multimedia in tourist marketing destinations. The winning videos will be sponsored to compete free of charge at the CIFFT Grand Prix Circuit in 2021.
The theme of the competition is Social responsibility and value of tourism/COVID-19 : This category is dedicated to videos created in light of the COVID-19 crisis which raise awareness of the value of tourism and its social impact and/or appeal to people to support the industry during this period and after the crisis e.g. dream now, travel later; postpone, don’t cancel, etc.
Who Can take Part: ETC full and associate members.
Videos finished after the 1st of January 2020 can be entered in the competition
A group of professionals from areas such as Tourism, Audiovisual, Communication, PR, Marketing and Advertising will form the competition’s international jury. This group of juries will be chaired by the Director of CIFFT, Alexander V. Kammel. In order to ensure the transparency and neutrality of the panel of judges, the organization undertakes to share only relevant and strictly necessary information so that the evaluation runs without any kind of constraints. Therefore, the judges will have access to the Video, the Synopsis, the Target Group and the Goals/Objectives of each entry, essential elements to evaluate each piece according to the criteria indicated below:
Video format (minimum Required):
Deadline for registrations: September 15th 2020
Award Ceremony: During ETC General Meeting 27-29th November 2020, Luxembourg.
There will be three winners of the competition as selected by the jury.