In today’s volatile economic climate, changing consumer behaviours have an increasing impact on global commerce. The speed of consumer change, the blurring of traditional demographic boundaries, the growing power of the consumer through technology and the nature of globalisation are making trend determination and their adequate exploitation essential for success. This is particularly important in the tourism sector, where the traveller’s selection of goods and services is instrumental for living an experience.
The International Seminar is based on the ETC study Lifestyle Trends & Tourism and is aimed at tourism professionals to help them understand better the long-term behavioural and attitudinal consumer lifestyle trends. The seminar will address key issues such as:
Click here to access the Study on Lifestyle Trends and Tourism here!