It is our pleasure to invite you to this two-day event which has been organized jointly by MODUL University Vienna, European Cities Marketing(ECM) the World Tourism Organization (UNWTO), and the European Travel Commission (ETC).
Day 1 The evaluation and monitoring of marketing activities is a vital step in helping tourism managers to develop marketing strategies. Nowadays technology provides valuable support to facilitate the performance of complex analyses and TourMIS, the leading tourism marketing information system in Europe, effectively serves this aim. By attending the workshop on the first day, led by Professor Karl Wöber, founder of TourMIS, participants will learn how to enter tourism statistics into the system and how to use the various benchmarking tools to produce valuable market research reports.
Day 2 The international seminar on day two will address an issue which is making its way to the top of the political agenda in a growing number of destinations. For decades, in Europe, the general attitude of residents towards tourism in their city was quite benevolent. However, following the sharp growth of tourism in the past years, tourists have been perceived a threat to the quality of life. Without the support of the local population, there can be no sustainable tourism.
We look forward to welcoming you in Vienna!