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DTSTART;TZID=Europe/Brussels:20200507T153000
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SUMMARY:ETC-TCI Research Webinar: Restoring post-COVID-19 Destinations’ Brand e-Reputation: what Travelsat Sentiment Data tell us
DESCRIPTION:Since the beginning of 2020\, COVID-19 is dramatically impacting all players of the travel and tourism ecosystem\, with various levels and consequences for destinations. Among must-track indicators for DMOs (e.g. reservations\, arrivals\, etc.)\, the overall “sentiment” shared on global social web channels is focal to monitor as it reflects both the state of opinion related to travel and tourism and the virality and impact of the crisis on specific destinations’ attractiveness. During this 30 minutes webinar\, TCI Research will share key insights from its social listening tracker (TRAVELSAT Sentiment Index) analysing the COVID-19 impact on Europe’s reputation reflected in web social conversations. More specifically\, the webinar will discuss: \n\nWhat drives COVID-19-related social conversations about travel & tourism overall\nHow is the sentiment towards European destinations impacted by the crisis\nWhich markets are mostly at risk as massively exposed to negative stories about European destinations?\nWhat tourism verticals’ e-reputation have been mostly “damaged”\nExamples of specific European destinations’ brand impact situation\n\n  \nWatch the webinar here\n 
URL:https://etc-corporate.org/event/etc-tci-research-webinar-restoring-post-covid-19-destinations-brand-e-reputation-what-travelsat-sentiment-data-tell-us/
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CATEGORIES:Webinar
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