The tourism industry is very fragmented and is ever-evolving, due to the transformation of customer values, motivations, attitudes and behaviours, impacting on both leisure and business segments. Therefore, this industry is experiencing substantial shifts due to various factors. Their identification, assessment and understanding enables to plan strategically for the future. The shifts in paradigms are often perceived by tourism business and institutional players as threats, but they can also represent powerful opportunities for the industry players who are ready to evolve and innovate, to increase their own competitiveness.
The upcoming webinar shall provide European tourist destinations and stakeholders with insights and concrete actions on how to handle this transforming environment to their own advantage