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DTSTART;TZID=Europe/Brussels:20141104T103000
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SUMMARY:Panel Discussion - Europe's Tourism Crisis
DESCRIPTION:WORLD TRAVEL MARKET (LONDON\, UK)\nUSEFUL INFORMATION\nTourism is a huge industry in the EU with wide-ranging impact on economic growth\, employment and social development. 9% of total GDP and 10% of total employment are tourism-related. In recent years\, Europe\, as a travel destination\, has been losing market share\, despite continuing growth in international tourist arrivals. This is concerning authorities and the travel industry across the continent.Difficulties include: highly complex regulatory framework\, fiscal and legal barriers\, lack of a clear brand image as a tourist destination\, insufficient promotional funds\, increasing competition from other destinations.How can Europe reverse the trend?\, what hope is there for any meaningful policy change?\, how will tourism in Europe develop in the future?\, how can the challenges of the future be faced together?A panel of tourism leaders from the public and private sector will address these questions and others at a special WTM session.
URL:https://etc-corporate.org/event/panel-discussion-europes-tourism-crisis/
LOCATION:WTM\, EXCEL LONDON\, London\, United Kingdom
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