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DTSTART;TZID=Europe/Brussels:20251209T143000
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SUMMARY:UN TOURISM - ETC DATALAB WEBINAR: USING BIG DATA TO MEASURE THE IMPACT OF EVENTS
DESCRIPTION:The webinar will explore how (big) data can help destinations assess and enhance the diverse impacts of events. By leveraging real-time analytics and advanced measurement tools\, tourism organisations can gain a deeper understanding of visitor behaviour\, quantify event-driven value\, optimise planning and support informed decision-making among stakeholders. This DataLab session aims to inspire European NTOs to adopt data-driven methodologies that maximise the benefits of events and contribute to sustainable\, evidence-based destination development. \nRepresentatives from the German National Tourist Board\, Visit Hungary and ForwardKeys will present their insights and innovative approaches to measure the effects of events in destinations. \nKindly note that participation in this webinar is reserved to ETC and UN Tourism members only.
URL:https://etc-corporate.org/event/un-tourism-etc-datalab-webinar-using-big-data-to-measure-the-impact-of-events/
CATEGORIES:Webinar
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