The European Travel Commission (ETC), the European association of National Tourism Boards, in partnership with the European Tourism Association (ETOA) and several European destinations, hosted the first pan-European familiarization trip to foster inbound tourism to the European Union from China on the occasion of the EU-China Tourism Year (ECTY). From 8 March to 15 March 2018, 70 qualified tour operators from first and second tier cities across China had the opportunity to experience European destinations through and beyond its famous gateway cities.
The Chinese tour operators organised into seven clusters that followed simultaneously different transnational itineraries based on their singular interests and product portfolio. These destination clusters included fifteen countries in the macro-regions of the Adriatic, the Balkans, the Baltic, Benelux and Central Europe. The programme commenced with the Partnerships in European Tourism (PET)conference and B2B workshop between tourism-related European companies and Chinese operators hosted by ETC, ETOA and the European Travel Agents’ and Tour Operators’ Association (ECTAA) in Berlin on 6 and 7 March.