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World Bridge Tourism

Chinese tour operators deepen their knowledge of Europe

Chinese tour operators were given the opportunity to participate in trans-national familiarization trips in order to extend their knowledge of Europe as a communal entity of inter-connected countries. The fam trips were organised by ETC and took place in October 2017. World Bridge Tourism (WBT) was a 2017 project supported by the European Union, in order to increase the flows of visitors from China to the EU. The project featured an extensive programme of research and webinars aimed at increasing the understanding of the needs of Chinese visitors within the European tourism community.

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