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ETC's cooperative promotional programmes are aimed at consumers, trade, and media in key long-haul markets. These programmes offer destinations and industry partners a wide range of opportunities to showcase Europe as a leading sustainable and inclusive destination.

Tourism EXPO Japan 2024

Join ETC in Japan's Leading Trade Show

Consumer · Trade Upcoming

ITB China 2024

Join the EUROPE Pavilion at China's largest B2B-exclusive trade show

Trade Upcoming

ETC Co-op Programme 2024

Co-branding of Promotional Campaigns

Consumer · Media · Trade

Reboot Nordic Tourism in US 2022

Increase the awareness of the Nordic countries as sustainable travel destinations

Media · Trade Past

Europe Invites the Curious Global Campaign

Building a distinctive image of Europe as a travel destination in overseas markets

Consumer Ongoing

European Stories Network

Creating an ecosystem of engaging travel content

Consumer Ongoing

Prêmio Europa de Comunicação 2023

The Oscars for travel journalists in Brazil

Media Past

Festuris Gramado 2022

Promoting Destination Europe to Brazil's Luxury Travel Agents

Trade Past

ITB China Industry MeetUp 2022

Reconnecting with China's Travel Trade and Media

Media · Trade Past

Co-op campaign with Air Canada & ACV

Increasing awareness of Europe being open to Canadian travellers

Consumer · Trade Past

Europe Behind the Scenes

A Promotional Video Campaign in China

Consumer Past

Open Up To Europe

Inspiring Europeans to travel once again

Consumer Past

Brazil Workshop 2021

Connecting Europe and South America

Trade Past

Trade Reassurance Campaign in North America

Restoring confidence in transatlantic travel

Media · Trade Past

Creative Cities & Wild Soul of Europe Lightbox Campaign

Converting travel aspirations into action when the time is right

Consumer · Trade Past

EUROPE Virtual Travel Trade Show in China

Connecting European destinations and Chinese buyers via 1-on-1 virtual meetings

Trade Past

Europe Virtual Show in Brazil

Brazil virtual B2B matchmaking event

Trade Past

ITB China Industry MeetUp 2020

Reconnecting with China's major source markets

Trade Past

Pan-European promotional campaign in China

Promoting European extraordinary travel experiences in China

Consumer · Media Past

“We are Europe” Campaign

Inspiring Europeans to get ready to travel again

Consumer · Media · Trade Past

Europe FAM Trips

Showcasing thematic pan-European products and experiences

Trade Past

The New York Times Travel Show

Europe’s hidden gems in the Big Apple

Consumer · Trade Past

2018 EU-China Tourism Year

Boosting travel to all corners of Europe

Consumer · Media · Trade Past

ECTY Christmas Market in Chengdu

Bringing European Christmas traditions to the heart of the Sichuan province

Consumer Past

Partnerships in European Tourism

China-targeted B2B matchmaking events

Trade Past

ECTY Transnational Promotional Campaigns

Raising China’s awareness of Europe as a travel destination

Consumer · Media · Trade Past

ECTY Travel Trade Show Programme

ECTY participates in the biggest Chinese travel fairs

Trade Past

EU-China Light Bridge

Building a symbolic bridge of light between Europe and China

Consumer Past

ECTY Media Hosting Programme

Chinese influencers immerse themselves in 'Destination Europe'

Consumer · Media Past

Destination Europe Brazil Roadshow 2018

Connecting European destination to Brazil's travel trade

Trade Past

ECTY Familiarization Trips

ECTY familiarization trips bring 200 top Chinese tour operators to Europe

Media · Trade Past

How to travel in Europe for Chinese Travellers

Travel tips for Chinese travellers

Consumer Past

World Bridge Tourism 2017

Chinese tour operators deepen their knowledge of Europe

Trade Past

Destination Europe Brazil Roadshow 2017

Connecting European destinations to Brazil's travel trade

Trade Past