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Programmes

ETC's cooperative promotional programmes are aimed at consumers, trade, and media in key long-haul markets. These programmes offer destinations and industry partners a wide range of opportunities to showcase Europe as a leading sustainable and inclusive destination.

Tourism Expo Japan 2025

Your Gateway to the Japanese Travel Market

Consumer · Trade Upcoming

ITB China 2025

Connect with China's Travel Industry

Trade Upcoming

ETC Co-op Programme 2025

Co-branding of Promotional Campaigns

Consumer · Media · Trade Ongoing

Brazil-Europe Travel Marketplace 2024

Connecting Europe and South America

Trade Past

Prêmio Europa de Comunicação 2024

Celebrating excellence in travel journalism and content creation

Media Past

European Stories Network

Creating an ecosystem of engaging travel content

Consumer Ongoing

Europe Invites the Curious Global Campaign

Building a distinctive image of Europe as a travel destination in overseas markets

Consumer Past

Reboot Nordic Tourism in US

Increase the awareness of the Nordic countries as sustainable travel destinations

Media · Trade Past

ITB China Industry MeetUp 2022

Reconnecting with China's Travel Trade and Media

Media · Trade Past

Co-op campaign with Air Canada & ACV

Increasing awareness of Europe being open to Canadian travellers

Consumer · Trade Past

Europe Behind the Scenes

A Promotional Video Campaign in China

Consumer Past

Open Up To Europe

Inspiring Europeans to travel once again

Consumer Past

Trade Reassurance Campaign in North America

Restoring confidence in transatlantic travel

Media · Trade Past

Creative Cities & Wild Soul of Europe Lightbox Campaign

Converting travel aspirations into action when the time is right

Consumer · Trade Past

EUROPE Virtual Travel Trade Show in China

Connecting European destinations and Chinese buyers via 1-on-1 virtual meetings

Trade Past

Europe Virtual Show in Brazil

Brazil virtual B2B matchmaking event

Trade Past

Pan-European promotional campaign in China

Promoting European extraordinary travel experiences in China

Consumer · Media Past

“We are Europe” Campaign

Inspiring Europeans to get ready to travel again

Consumer · Media · Trade Past

2018 EU-China Tourism Year

Boosting travel to all corners of Europe

Consumer · Media · Trade Past

Partnerships in European Tourism

China-targeted B2B matchmaking events

Trade Past

How to travel in Europe for Chinese Travellers

Travel tips for Chinese travellers

Consumer Past

World Bridge Tourism

Chinese tour operators deepen their knowledge of Europe

Trade Past