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Influencer-led digital activation campaign for the Central Europe region in Japan

Invitation to tender

The European Travel Commission (ETC) intends to develop and implement an influencer-led digital activation campaign targeting the Japanese market. The campaign aims to strengthen Central Europe’s positioning in Japan through music, art, and shared values, while contributing to sustainable tourism growth.

To this end, ETC is seeking to contract a service provider with proven expertise in digital and influencer marketing in Japan, as well as in-depth knowledge of the Japanese outbound travel market.

The project is implemented by ETC in partnership with CzechTourism, Visit Hungary, the Polish Tourism Organisation and SLOVAKIA TRAVEL.

The activities under this procedure are co-financed by the European Union.

Award entity European Travel Commission
Issuance date 30 April 2026
Estimated starting date June 2026
Maximum contract value 150,000 EUR

How to Apply

Proposals must be submitted in electronic format via the submission form HERE.

The deadline for submission is 18 May 2026 at 17:00 (CEST).

Proposals submitted after this deadline will not be considered.

The list of questions and answers related to this Request for Proposals is available HERE.

Download Documentation