Trends watch are research activities reporting on the latest tourism and economy trends in Europe and in key overseas markets. ETC trends watch activities include the:
- European Tourism - Trends and Prospects - a series of quarterly reports that offer a concise analysis of key economic and tourism trends necessary to monitor the short-term development of European tourism. The ETC quarterly reports are available to the wider public and can be downloaded for free.
- Long-Haul Travel Sentiment Survey and Index – a joint initiative by the European Travel Commission (ETC), the European Tourism Association (ETOA) and the Eurail Group aimed at monitoring the travel sentiment in the most relevant outbound travel markets for Europe: Brazil, China, Japan, Russia and the United States of America. Results are summarised in a series of infographics – Long-Haul Travel Barometers that can be downloaded for free.
- TourMIS - an online platform for collection and dissemination of tourism statistics. The TourMIS database consists of various sources and provides numerous tools to transform data into management information. Access to TourMIS is free.
The ETC handbooks structure the existing know-how and expertise, which is needed to respond to long- and short-term challenges, into practical how-to guides. These handbooks also serve as instrument to make market intelligence part of the "culture" of organisations and companies operating in tourism. The series of handbooks currently covers aspects related to tourism marketing, research methodologies and fast-growing tourism products.
The ETC portfolio of market studies covers all world regions, from the Americas to Africa, Asia and the Pacific and the Middle-East and sheds light on outbound volumes, consumer trends and travellers' perception of Europe as a tourism destination. ETC market studies include:
- Market Insights - a timely snapshot of key trends in relevant source markets. This publication offers a concise but comprehensive overview of key aspects related to outbound travel, such as market outbound flows, connections, state of the economy and travellers' profile. Market insights are available to the wider public and can be downloaded for free.
- Outbound Travel Markets Studies - these studies are a practical "how-to" guide for European destinations to market and enhance their offers in fast-growing overseas markets. The studies unveil all relevant aspects related to the operating environment, enriched with a complete portrait of outbound travellers and their perception of the brand Europe. The series of outbound travel market studies is a joint initiative of ETC and the UN World Tourism Organization.
- Netnographic Studies – the netnographic approach used in these studies reveals travellers’ behaviour, likes and dislikes through the lens of millions of blog posts. The reports shed light on travellers' opinion about travel and disclose the most relevant themes about Europe in each market and among specific groups of netizens. The series of netnographic studies is a joint initiative of ETC and the UN World Tourism Organization.
