Publications

The ETC handbooks structure the existing know-how and expertise, which is needed to respond to long and short-term challenges in the tourism landscape, into practical how-to guides. These handbooks also serve as instrument to make market intelligence part of the "culture" of organisations and companies operating in tourism. The series of handbooks currently covers aspects related to tourism marketing, research methodologies, fast-growing tourism products and current industry challenges.

The ETC portfolio of market studies covers all world regions, from the Americas to Africa, Asia and the Pacific and the Middle-East and sheds light on outbound volumes, consumer trends and travellers' perception of Europe as a tourism destination. ETC market studies include:

• Market Insights - a timely snapshot of key trends in relevant source markets. This publication offers a concise but comprehensive overview of key aspects related to outbound travel, such as market outbound flows, state of the economy and travellers' behaviour and profile. Market insights are available to the wider public and can be downloaded for free.
• Outbound Travel Markets Studies - these studies are a practical "how-to" guide for European destinations to market and enhance their offers in fast-growing overseas markets. The studies unveil all relevant aspects related to the operating environment, enriched with a complete portrait of outbound travellers and their perception of the brand Europe. The series of outbound travel market studies are a joint initiative of ETC and UN Tourism.