Trends watch are research activities reporting on the latest tourism and economy trends in Europe and in key domestic and overseas markets. ETC trends watch activities include the:
- European Tourism - Trends and Prospects - a series of quarterly reports that offer a concise analysis of key economic and tourism trends necessary to monitor the short-term development of European tourism. The ETC quarterly reports are available to the wider public and can be downloaded for free.
- Long-Haul Travel Sentiment Survey and Index – a joint initiative by the European Travel Commission (ETC), and the Eurail Group aimed at monitoring the travel sentiment in the most relevant outbound travel markets for Europe: Australia, Brazil, Canada, China, Japan, South Korea, and the United States of America. The Long-Haul Travel Barometers can be downloaded for free.
- Monitoring Sentiment for Intra-European Travel – a quarterly publication that tracks sentiment and short-term plans for domestic and intra-European travel. Findings are based on data collected from individuals across 10 key European markets, focusing on different travel periods. The reports can be downloaded for free.
- TourMIS - an online platform for collection and dissemination of tourism statistics. The TourMIS database consists of various tourism indicators and provides numerous tools to transform data into management information. Access to TourMIS is free.
The ETC handbooks structure the existing know-how and expertise, which is needed to respond to long and short-term challenges in the tourism landscape, into practical how-to guides. These handbooks also serve as instrument to make market intelligence part of the "culture" of organisations and companies operating in tourism. The series of handbooks currently covers aspects related to tourism marketing, research methodologies, fast-growing tourism products and current industry challenges.
The ETC portfolio of market studies covers all world regions, from the Americas to Africa, Asia and the Pacific and the Middle-East and sheds light on outbound volumes, consumer trends and travellers' perception of Europe as a tourism destination. ETC market studies include:
- Market Insights - a timely snapshot of key trends in relevant source markets. This publication offers a concise but comprehensive overview of key aspects related to outbound travel, such as market outbound flows, state of the economy and travellers' behaviour and profile. Market insights are available to the wider public and can be downloaded for free.
- Outbound Travel Markets Studies - these studies are a practical "how-to" guide for European destinations to market and enhance their offers in fast-growing overseas markets. The studies unveil all relevant aspects related to the operating environment, enriched with a complete portrait of outbound travellers and their perception of the brand Europe. The series of outbound travel market studies are a joint initiative of ETC and UN Tourism.
