ETC Snapshots is a series of reports on select travel segments and markets prepared by the ETC Executive Unit. These lean reports provide a quick overview of travellers’ characteristics, the likes and dislikes of their holiday experience and their satisfaction with Europe compared to competing regions. Key recommendations are also provided in the aim of providing support to ETC’s members.
This report deals with the shopping traveller. Shopping has been recognised as one of the most popular activities for travellers from both advance and emerging economies. Shopping tourism is on the rise and therefore receiving increased attention from policy makers, academics and business leaders worldwide. Provided the recent evolution of this form of tourism a main motivation for travel and that Europe is considered the epitome of luxurious shopping it becomes vital to continue investing in gaining further insights on the needs and expectations of this market segment.
The report is available for ETC members only, the download from this website is not possible.