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European Tourism 2018 – Trends & Prospects (Q1/2018)

Publication date:
May 2018





European Tourism off to a Robust Start in 2018

Early results show an encouraging performance in European tourism demand. Stronger economic activity in the Eurozone and in emerging markets underpin this growth coupled with a robust travel demand from major developing economies in Asia. ETC’s outlook for international tourism appears promising and is expected to remain steady at around 4% in 2018.

Year-to-date results show healthy growth in all reporting destinations compared to the same period a year prior. Europe’s notable showing is also a reflection of European destinations’ efforts to mitigate seasonality and improved air connectivity. Having faced geopolitical instability and terror-related challenges in recent years, overseas visitors to Europe were undeterred and tourist arrivals have remained resilient since the pre-crisis period in 2009.

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