Publication date:
May 2016
Language:
English
This report aims at providing the members of the European Travel Commission (ETC) and destination managers with an overview of cultural adaptation strategies to communicate and promote tourism destinations at the national level to highly different geographical markets.
The study offers insights into the ways members of ETC, the National Tourism Organisations (NTOs) in Europe, formulate their online communication when elaborating the multimedia content for the different language editions available on their destination websites.
