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Market Insights Mexico

Publication date:
Jun 2011





Mexico generated 14.2 mn outbound tourist trips in 2010, in addition to 77.3 mn day trips abroad. Of the 14.2. mn trips, 3.0 mn were by air, 5.0 mn were overland trips to the US border region (‘turistas fronterizos’), and 6.2 mn were overland trips going further afield.

Total spending by Mexicans abroad amounted to US$7.3 bn in 2010, ranking the country 32nd in the world in terms of international tourism expenditure, according to UNWTO.

Provisional figures for 2010 suggest increases of 2.1% in the number of outbound tourist trips, 2.3% in the number of outbound trips by air, and 2.1% in total spending abroad.

Even excluding day visitors, the USA is the destination for 92% of outbound trips from Mexico. It is estimated that other countries in the Americas account for 3% of outbound trips and Europe for 4% (but that 4% represents about 20% of outbound trips by air).

Spain has traditionally been the most important destination in Europe for Mexicans.

In December 2010, 11 airlines operated 79 flights a week, with 21,451 seats, from two Mexican airports to 7 airports in Europe. This compared with 93 flights and 24,998 seats a week in October 2007. While most flights were primarily carrying Europeans back from Mexico, the number of Mexicans travelling to Europe is growing in line with the increase in flight and seat capacity.