This is the second of a series of six reports providing insights into the strategic vision and the operational actions tourism destinations worldwide are developing to attract visitors. This project has been carried out within the framework of the ETC-EC ‘Destination Europe 2020’ initiative.
The second report of this series will discuss Brazil, a comparatively small but high spending market. As the market develops, competing long haul destinations are pursuing a series of effective marketing strategies leveraging key attributes of their destinations and digital technologies.
Full version of the study is available for ETC members only.