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Research Snapshot on the South-East Asian Outbound Travel Market

Publication date:
Sep 2019





The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia and Singapore. It aims to provide insights into the South-East Asian travel market and identify long-term attitudinal and behavioural emerging trends with respect to travel to Europe.

A better understanding of these markets will not only lay the foundations for the development of thematic products and experiences that align with the interests of travellers from these markets but will also shed light on specific target groups that present a suitable fit to Europe as a tourism destination and to ETC member countries’ offer.

The snapshot includes the executive summary, regional profile of South-East Asia and individual country insights into the four markets. The full ETC Study on South-East Asian Outbound Travel Market is available for ETC members only.