Publication date:
Sep 2022
Language:
English
A thorough analysis of internet conversations, articles and posts regarding travel to Europe shows that the region’s reputation has been drastically impacted in June-July 2022 due to external factors and tourism-centric topics. Factors such as heatwaves and wildfires across several European countries, the resurgence of Covid 19 cases, Monkeypox spread, inflation, labour shortages, and airport/ferry disruption have all contributed to this decline.
Despite this negative trend, positive drivers have also been captured in consumers’ social sentiment demonstrating Europe’s overall touristic appeal:
This project is co-funded by the European Union.