Below is the list of questions and answers about this RFP.
ETC will have published the answers to all questions received on this website by 28 January 2022 at 18:00 (CET).
ETC intends to develop travel content that appeals to the niche target audiences described in section 2.3 Target audience and contributes to achieving the objectives listed in section 2.2 Objectives of the technical specifications. Regarding content requirements, these are described in section 4.1 Minimum requirements and deliverables of the technical specifications.
References of past content can be found on the digital channels listed in footnote 9, page 11 of the technical specifications and in particular on the website https://visiteurope.com/en/i-am-curious/
The selection criteria and exclusion grounds for participation in this procedure are described in section 3.Selection of the technical specifications.
Relevant and comparable works are works whose scope, budget, and deliverables are similar to the ones listed in section 4.1 Minimum requirements and deliverables, services a) to k). Case studies may not necessarily be about travel and tourism, although this is preferred.
That is correct. This is done to ensure a fair comparison of offers. The key determinant factor to calculate the financial score is, therefore, the fixed unit price per hour for each team member, not the number of working hours.
Visual examples may be added as an annex to the action plan.
Yes, the quality of the methodology and brand alignment will be assessed on the basis of the case study exercise.